The digital space is constantly growing and changing. Given that constantly changing landscape, the "batch and blast" approach to email marketing is being rendered less and less effective. Putting out a message and hoping it finds its way to the inbox of future customers just doesn't work anymore. As the average Internet user becomes exposed to more advertising and marketing, messages need to become more targeted and personal in order to break through the noise. So what does it take to bring your communication above the fray and reach highly qualified leads in a way that fosters engagement? The Canadian Marketing Association outlined a few growing trends. The short version? B2B companies will need to better identify who and where... Read More

10 Million. That's the number of people using Pinterest to share photos, products and other things they like. The social sharing site has quickly risen in rank over the last few years, and now holds the title of the third largest social network.What is Pinterest?Pinterest is a virtual bulletin board that allows users to pin photos and videos that they find interesting to personally curated pin boards. The concept is simple: let users quickly and easily organize things they like online and share them with other users.The website's popularity with women has exploded over the past 6 months (around 80% of the site's users are female) and it now boasts 1.36 million daily users. Companies that depend heavily on online traffic to... Read More

What does this mean for your business?  Two very important things. First, Google Analytics has increased the level of tracking th... Read More

Next time you're logged into Facebook or Google+, do a search and see if you notice anything different. Your friends may be recommending great restaurants to eat at, commenting on an interesting article, or even sharing YouTube videos of your favorite song. If you really want to know what your friends are sharing on Google+, log into your Google+ account, do a search, and if any of your friends have shared or +1'ed a related search result, you can search within just your friends' recommendations by clicking on "personal results..." at the top of the SERP (Search Engine Results Page). Social recommendations are having a huge impact on SEO (Search Engine Optimization).Social visibility is having an even greater impact. Engagement,... Read More

Social media refers to environments where people are interacting, communicating, sharing information and creating profiles. These may include, and are not limited to, social networks, blogs, social games and consumer commenting sites (reviewing and rating products).Social Media measurement is increasingly important. First, marketers have high hopes for social media. Another reason is because measurement and budgeting for social media go hand in hand. ROI matters because proof of higher returns means continuing social media efforts. This way, marketers can have proof that what they are doing actually works--they want reassurance. The social aspect of social media is what makes it very rewarding, but with it comes risk. By tapping... Read More