Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it's time to consider optimizing your business's website to capture these consumers.The graph below shows the huge growth potential that lies within the tablet economy, including a projected 35.6% of internet users to be tablet users by 2014.Tablets are preferred over smartphones for web shopping.2 The reason for this includes the fact that web shoppers opt for larger screens offered by tablets as opposed to smartphones, making it easier to use and view items in a web browser.We're in an app world now. Tablets are used for much more than just web browsing... Read More

From near obscurity, Microsoft's Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for "Google only." While some of our friends at Google like to say "Bing...  But It's Not Google" --Bing now represents almost one-third of searches now. With a substantial 6% increase from March 2010 to April 2010 search marketers that ignore it do so at a considerable risk. We suggest to Clients... Bing could well require more of their attention "Because It's Now Growing"Google's dominant 64.42% share of search, still produces the majority of traffic and search marketing results. That said, could the day... Read More

Oracle has filed suit against Google alleging patent infringement on it's new asset, Java. If you didn't know, the Android mobile OS is run in part on a Google modified version of Java. Oracle says this is a no-no.As we regularly see now in online marketing data through Google Analytics, mobile usage of B2C and B2B sites alike are on the steep incline. Even more so when sites are designed in a manner that renders on mobile browsers (no Adobe Flash for starters). As a free OS alternative for phone manufacturers and carriers, we'd have to assume it will continue to grow, the outcome could be important.See the rest of the story here --we'll keep you posted at the Endai Blog. Read More