One of the more common questions we've received in the past with Google Analytics reporting is, "Is there any way to download more than 500 rows of data at once?" Well, it looks like the good folks over at Google have finally caved in and increased the number of rows that can be displayed at once.Over the next few weeks and months, we'll continue to see small improvements like this (and some big ones too), and as always, we'll be there to let everyone know about it.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have any Google Analytics issues that need solving or have questions about the features mentioned in this blog... Read More

For those of you that are up bright and early this morning, you'll notice that there has been a pretty big change to the Home screen when you log into Google Analytics.1) "Show Metrics" ButtonClicking on this button will reveal Visits, Avg. Session Time, Bounce Rate and Goal Conversion Rate, giving you a quick snapshot of the accounts you manage.2) Expand/Collapse ButtonsIf you click on these buttons, it will expand and collapse all the folders for the accounts that you manage.3) List Display ModeIf you click on the right button, it will display all profiles you manage as a list, while the left button will display them in folders by account.As we see changes like these happening, you can be sure that we'll be keeping you all... Read More

Many of you may have noticed a new search box in the Google Analytics interface, at the top of the report navigation. This is actually a new feature that allows you to search for and directly jump to a specific report.Here's how it works:1) Start typing a search query for the report you are looking for2) Autocomplete will begin listing reports that match what you are typing3) Select a report to jump directly to that reportHere's what it looks like:Over the next few months, you'll continue to see enhancements like this, and of course, we'll continue to report on them.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have... Read More

It looks like Google Analytics just pushed a minor update to the reporting interface. Specifically, they have expanded the options available for exporting reports.The new options added are "Excel (XLSX)" and "Google Spreadsheets." With the Excel format, the data is split into multiple worksheets, with links to each worksheet on the "Summary" sheet. The Google Spreadsheet option is useful for putting data directly into Google Docs, instead of having to download to your desktop then uploading. It's also useful for those who don't have have the ability to open files (such as on a Chromebook)As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your... Read More

Most marketers in today's world utilize more than one advertising medium. They might use display ads to drive initial awareness, paid search to drive initial purchases, and email to drive repeat visits. Most web analytics tools, including Google Analytics, will attriute a conversion to the last traffic source. However, we also want to see what other traffic sources lead to that conversion, to gauge the true effectiveness of all advertising mediums. This is where Multi-Channel Funnels comes in handy.Multi-Channel Funnel reporting allows you to see things such as:- Direct and indirect conversions from all traffic mediums- Traffic source paths to conversions- Number of interactions to conversionWith this powerful information,... Read More