Marketing Sherpa reports that only 1 in 4 organizations have a reliable method in place for quantifying the ROI for their email marketing. In fact, healthcare companies trailed most other business sectors in the study, with only 21% recording ROI reliably. The problem with this is that it's impossible to judge the effectiveness of your email ad campaigns without a clear ROI tracking methodology, and without being able to judge effectiveness, it's incredibly difficult to use email to drive revenue growth.Our clients have a clear understanding of marketing performance and actionable insights which lead to quantifiable increases in revenue and profitability. Does your company know how to accurately quantify your email marketing... Read More

Acquiring new business is a critical function of web analytics and tracking, but equally important is maintaining existing customers and growing their lifetime value. Integral to that is measuring and drawing insights from how they interact with your corporate website, and then intelligently using this information in email marketing campaigns. This recent article from BtoBonline.com illustrates this relationship perfectly. The first point brought up? Rethink relevancy. While it's possible to determine what is relevant to your subscribers and customers simply by monitoring their email open history, it's much easier to understand what your customers consider relevant (and more importantly, irrelevant) by monitoring... Read More

Customized emails for customers have been a popular way for companies to build trust. Yet, many marketers seem torn on whether or not these types of personalized automated messages are beneficial. That's surprising since a large amount of data seems to suggest that birthday emails are, in fact, a great way to improve conversions and nurture customer relationships. In fact, a 2011 article from MediaPost reports that subscribers expect a birthday email from companies they interact with.Why are customers happy to receive an acknowledgement of their birthday?Birthday emails are personal.They're highly relevant.If done right, they demonstrate a brand's willingness to engage with customers as individuals, and not simply transactions.So... Read More

Sometimes, a technology emerges long before the world is ready for it. Usually, when this happens, the technology languishes and disappears, but occasionally it stubbornly sticks around long enough to be truly useful. Such is the case with animated gif images, those moving pictures that used to litter Tripod, then Geocities, then MySpace pages. Unfortunately, the slow connection speeds on the internet in those days made them impractical for all but the smallest and most rudimentary of graphics. With the rise of high speed internet and plentiful bandwidth, however, email marketers are re-discovering these little relics as a powerful and effective tool in the battle for inbox attention.An animated gif, as any long-time resident of... Read More

Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and retention as the key strengths of email. When economic conditions force contraction or slow growth, it becomes absolutely critical to extend the value of each and every customer you have. We've spent years developing our email services to get the most out of each customer, whether that be by increasing average order size or increasing total orders. Because while focusing purely on top-of-funnel activities will get you more customers, focusing on getting the most out of... Read More