Marketing Briefs: The Importance of SEO

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According to SearchEngineWatch.com, B2B companies are spending an estimated 33% of their online marketing budgets on SEO. Numerous sources, from business analysts to surveys of marketing professionals, are forecasting this number to grow quickly over the next several years, both in terms of total budget and SEO as a percentage of marketing budget.

Even more interesting, many sources are beginning to suggest that SEO should be a part of every marketing budget item, rather than its own category. Why? Because as the rules of being found change, more and more separate fields are becoming linked to the search optimization process. From using Paid Search for organic keyword research to using banner ads as backlinks, now more than ever, search for B2B needs to be a holistic effort.

So the question is, are you ready and able to tie your online, and offline, marketing together into a neat, collective package?

5 Comments

I agree with your statistics. Nowadays SEO plays a vital role in marketing and becomes an essential part in a business.

valuable blog,really super......
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SEO is very essential for the dynamic market in the world, if we are to cope to the changes we need SEO and SMO

very useful information about seo thanks

SEO is becoming kinda essential in internet and website business. if you want your website to reach to maximum user then you have to take help of seo. Except SEO, Social media is really making a big change in getting traffic.

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