Not to be outdone by their counterparts at the Google Analytics team, the Google AdWords team just announced that over the coming weeks, they will be launching a new targeting option: the ability to target tablet devices. The addition of this option will allow advertisers to create campaigns targeted specifically to tablet users and offers a more precise level of targeting than what is available now (currently, advertisers can choose to target ALL mobile devices, or target one or more of the following devices: Android, iPhone/iPod Touch, Palm webOS, and iPad).This targeting option is quite important, as shipments of tablet devices more than doubled over the last quarter, and are expected to reach approximately 50 million units in... Read More

As everyone knows, Google is always hard at work making improvements to its products, and Google Analytics is no exception. Today, they just announced the release of a new version, and beta access will be rolled out over the next few weeks. We will cover all the new features over the coming weeks, but for those who can't wait, here is a sneak peek at some of improvements that you can expect with the new version:New interface designImproved dashboard customizationImproved report navigationImprovements to Custom ReportsStay tuned for updates on these and other improvements to Google Analytics.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most... Read More

Although there are still a few more weeks until spring is officially here, it seems that Google is doing some spring cleaning a little early. Over the past few weeks, Google has made several moves to clean up its organic search results and ensure that they remain high-quality and relevant. While these moves don't affect legitimate businesses that are following legitimate search engine optimization practices, I thought I'd share these stories so everyone is aware of the black hat SEO tactics that could land you and your website in trouble.Google Improves Algorithm to Reduce WebspamGoogle updated its algorithm to reduce the rankings of low-quality websites, which they define as "sites which are low-value add for users, copy content... Read More