December 2010 Archives

I Bet $5,000 You Can Be a Recruiter....

We have two open positions at Endai Worldwide.Senior Web Analyst:http://www.endai.com/careers-senior-web-analyst.htmlSenior Director of Service Excellence:http://www.endai.com/careers-client-service-manager-1.htmlWe are offering $5,000 to anyone that delivers a candidate that we hire for these positions. Read More

Understanding Client Expectations

We've all heard the cliches: You can't hit a target that you can't see.  You can't see a target that you don't have.As internet marketing professionals, we know that starting a new relationship or initiative with a client without clearly understanding the client's expectations, will result in disaster.  I have observed this exact behavior from seasoned professionals and rookies right out of school.  The reasons for not understanding expectations are never good and typically include:- Lack of training: rookies don't know how to extract meaningful expectations from a client.- The "Busy" disease: we need to move onto the next assignment and "think" that we understand what the client wants.- The "I Got It" disease: The... Read More

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